According to Furlong, the boomer market is misunderstood by many businesses "that assume all boomers share the same tastes and passions, and that 60 'then' is the same as 60 'now.' In fact, the boomer generation represents hundreds of market segments." What are some of the market segments Furlong identifies? Are there any potential segments she has left out of her discussion?

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The Answer of According to Furlong, the boomer market is misunderstood by many businesses "that assume all boomers share the same tastes and passions, and that 60 'then' is the same as 60 'now.' In fact, the boomer generation represents hundreds of market segments." What are some of the market segments Furlong identifies? Are there any potential segments she has left out of her discussion?

According to Furlong, the Boomer Market Is Misunderstood by Many