Leaders of many developing countries fear that the spread of popular culture will destroy traditional values.

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Many leaders of developing countries worry that exposure to popular culture from other parts of the world will undermine local traditions and customs. This concern is driven by the fear that young people will lose touch with their cultural roots and adopt values and attitudes that are not in line with their society's norms. Some leaders also worry that exposure to popular culture could lead to a decline in moral standards, a breakdown of family structures, and social unrest.

Leaders of Many Developing Countries Fear That the Spread of Popular