Market-driven firms demonstrate:
A) the coordinated use of interfunctional resources (for example,research and development,manufacturing) .
B) a set of values and beliefs among employees that places the customer's interests first.
C) the ability to generate,disseminate,and productively use superior information about customers and competitors.
D) all of the above.
E) (b) and (c) only.
Correct Answer:
Verified
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