Concerning the classification of customers in the business market, General Motors is a(n) ____ when purchasing a mainframe computer system from IBM, but is a(n) ____ when purchasing tires from Goodyear.
A) user; original equipment manufacturer (OEM)
B) user; distributor
C) original equipment manufacturer (OEM) ; user
D) user; upstream supplier
E) original equipment manufacturer (OEM) ; downstream supplier
Correct Answer:
Verified
Q35: When purchasing a high speed packaging machine,
Q36: A diverse array of organizations make up
Q37: The business market consists of the following
Q38: The commonality of intended use make it
Q39: When purchasing machine tools for their plants,
Q41: The cost of raw materials such as
Q42: Acco Brands (formerly Mead Paper Company) recently
Q43: Companies can demonstrate market-sensing and customer-linking capabilities
Q44: A business marketer becomes a preferred supplier
Q45: Marketers who want to serve both consumer
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents