Bond Office Products manufactures a diverse array of office supplies and serves the business market. Which of the following characteristics is (are)associated with the marketing strategy for this category of goods?

Question

Quizplus · Accepted Answer

All of the given characteristics are associated with the marketing strategy for office supplies. Personal selling is less important for supplies as compared to high unit value products like installations. Office product manufacturers require a wide variety of marketing intermediaries to cover a broad and diverse market adequately. Price may also be critical in the marketing strategy as many office supply items are undifferentiated.

Bond Office Products Manufactures a Diverse Array of Office Supplies