A particular industrial customer might be properly classified as a user by some business marketers and an original equipment manufacturer by other business marketers.
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Q3: A marketing strategy that works well for
Q4: Firms operating in the business market must
Q5: Industrial goods are classified on the basis
Q6: Relationships between business marketers tend to be
Q7: Other functional areas affect all business marketing
Q9: None of the products purchased by customers
Q10: In contrast to raw materials, manufactured materials
Q11: Due to downturns in the economy, the
Q12: Supply chain management requires Information sharing, shared
Q13: The intended use of the product and
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