Personal selling is less important for supplies than it is for other categories of goods, such as installations.
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Q12: Supply chain management requires Information sharing, shared
Q13: The intended use of the product and
Q14: Planning in the business marketing setting requires
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Q16: The demand for industrial products is derived
Q18: The "compatibility" of a cross-functional working relationship
Q19: Customers in the business market can be
Q20: A close examination of a market-driven firm
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Q22: The particular skills, abilities, and processes that
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