Within the buying center, individuals who actually make the organizational buying decision, whether or not they have formal authority to do so, are performing the role of:

Name: Within the buying center, individuals who actually make the organizational buying decision, whether or not they have formal authority to do so, are performing the role of:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The decider is the person who has the power to make the final purchasing decision in the buying center, regardless of formal authority.

Within the Buying Center, Individuals Who Actually Make the Organizational