In the purchase of a new papermaking machine,what role would the firm's manufacturing superintendent assume in the buying center?
A) influencer
B) decider
C) gatekeeper
D) any or all of the above.
Correct Answer:
Verified
Q31: A significant increase in the price of
Q32: The evaluative criteria that engineers apply to
Q33: Which of the following are ambitious strategic
Q36: In a modified rebuy situation,the "in" supplier
Q41: Within the buying center, individuals who actually
Q47: Individuals affecting the purchasing decision by supplying
Q54: A common identifiable element in buying centers
Q55: Individuals who control the flow of information
Q57: When organizational buyers modify a salesperson's message
Q59: Buying decisions that are somewhat important to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents