The buying center becomes larger and comprises members with higher levels of organizational status and authority as perceived risk increases.

Name: The buying center becomes larger and comprises members with higher levels of organizational status and authority as perceived risk increases.
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Question

Quizplus · Accepted Answer

As the perceived risk in a buying decision increases, the buying center typically becomes larger and includes members with higher levels of organizational status and authority who have a stake in the decision.

The Buying Center Becomes Larger and Comprises Members with Higher