When a business marketer demonstrates special skills in managing relationships with key customers or by developing innovative strategies with alliance partners,they are trying to create:

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A collaborative advantage refers to the ability of a business to work closely with key customers or alliance partners in a way that creates mutual value and benefits. When a business marketer demonstrates skills in managing relationships with such key stakeholders or in developing innovative strategies with them, they are creating a collaborative advantage for their company. This can lead to increased customer loyalty, better business outcomes, and competitive advantage. Therefore, A is the best choice in this case.

When a Business Marketer Demonstrates Special Skills in Managing Relationships