Buying firms prefer a transactional relationship when there are few alternatives and the complexity of purchase is high.

Name: Buying firms prefer a transactional relationship when there are few alternatives and the complexity of purchase is high.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In situations where there are few alternatives and the complexity of purchase is high, buying firms typically prefer a collaborative or strategic relationship to ensure reliability and quality, rather than a transactional one.

Buying Firms Prefer a Transactional Relationship When There Are Few