Collaborative exchange features very close information, social, and operational linkages as well as mutual commitments made in expectation of long-run benefits.
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Q12: Transactional exchange centers on the timely delivery
Q13: The cost of serving a long-standing customer
Q14: Buying firms prefer a transactional relationship when
Q15: Buyer-seller relationships that arise for important purchases
Q16: Total cost of ownership illuminates exactly what
Q18: When supply needs are complex, the buying
Q19: Buying firms prefer a more collaborative relationship
Q20: Relationship commitment involves a partner's belief than
Q21: _ reflect(s) the degree to which the
Q22: Business marketing relationships vary in terms of
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