Xerox serves a diverse set of customers in the business market.
First,describe how Xerox might develop a portfolio of relationship strategies to meet the needs of such diverse customer groups. Second,some customers in each group are more costly to serve than others. How should such cost differences be reflected in the particular relationship strategies that Xerox follows? Third,what strategies can Xerox follow to increase the switching costs of customers in Group B or Group C?

Question

Xerox serves a diverse set of customers in the business market.  
First,describe how Xerox might develop a portfolio of relationship strategies to meet the needs of such diverse customer groups. Second,some customers in each group are more costly to serve than others. How should such cost differences be reflected in the particular relationship strategies that Xerox follows? Third,what strategies can Xerox follow to increase the switching costs of customers in Group B or Group C?

Xerox Serves a Diverse Set of Customers in the Business