Market segmentation is:
A) more useful to consumer goods marketers than to business marketers.
B) of little value to business marketers that concentrate on the governmental and institutional sectors of the organizational market.
C) difficult to apply in the business market because groups, not individuals, make many purchasing decisions.
D) a useful tool for both business and consumer goods marketers.
E) inappropriate for low market share firms.
Correct Answer:
Verified
Q25: Concerning segmentation criteria, _ refers to the
Q26: The fact that sales and some causal
Q27: Time series techniques are especially appropriate when
Q28: Because the Delphi technique is often used
Q29: Recent research on forecasting techniques indicates that
Q31: Qualitative sales forecasting techniques provide a systematic
Q32: Microsegmentation focuses within macro segments.
Q33: Regression methods of forecasting require considerable historical
Q34: In segmenting, customers may be categorized into
Q35: In time series analysis, the seasonal component
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