Lansing Motor Works produces a line of precision motors. Based on feedback from the sales force, management has learned that one of their new motors is especially well-suited to high-speed packaging systems. The new motor requires less maintenance and has a longer useful life than competing offerings. Lansing Motor Works is now concentrating on this segment. This provides an illustration of segmentation on the basis of:

Question

Quizplus · Accepted Answer

The segmentation is based on "value-in-use" because the motor's benefits, such as less maintenance and longer life, provide greater value to high-speed packaging systems.

Lansing Motor Works Produces a Line of Precision Motors