The concept of market segmentation is more applicable to consumer-goods marketers than to business marketers.
Correct Answer:
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Q7: Industrial firms lack the flexibility of their
Q8: Value-in-use constitutes a microlevel base of segmentation.
Q9: The personal characteristics of decision-makers in buying
Q10: Customers that actively seek business marketing firms
Q11: If the requirements of segmentation are met,
Q13: If the business marketer can identify meaningful
Q14: In evaluating alternative bases for segmentation, the
Q15: Buying organizations can be segmented based on
Q16: The North American Industrial Classification System (NAICS)
Q17: Compared to centralized buyers, decentralized purchasing units
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