Micro bases of organizational market segmentation require a high degree of market knowledge and focus on the characteristics of decision-making units within each of the various macrosegments.
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Q13: If the business marketer can identify meaningful
Q14: In evaluating alternative bases for segmentation, the
Q15: Buying organizations can be segmented based on
Q16: The North American Industrial Classification System (NAICS)
Q17: Compared to centralized buyers, decentralized purchasing units
Q19: In order to use macrolevel bases of
Q20: The Delphi method constitutes a highly sophisticated
Q21: Time series methods are well suited to
Q22: Estimating demand within market segments is of
Q23: Which of the following statements concerning business
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