The information needed for micro level segmentation in the business market can usually be drawn from available secondary sources.
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Q1: Examples of possible micro bases of business
Q2: Because a specific industrial good is often
Q4: The cost of research is greater at
Q5: By directing its resources to all of
Q6: A well-defined segmentation plan will fail without
Q7: Industrial firms lack the flexibility of their
Q8: Value-in-use constitutes a microlevel base of segmentation.
Q9: The personal characteristics of decision-makers in buying
Q10: Customers that actively seek business marketing firms
Q11: If the requirements of segmentation are met,
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