In evaluating alternative bases for segmentation, the marketer is attempting to identify good predictors of differences in buyer behavior.
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Q9: The personal characteristics of decision-makers in buying
Q10: Customers that actively seek business marketing firms
Q11: If the requirements of segmentation are met,
Q12: The concept of market segmentation is more
Q13: If the business marketer can identify meaningful
Q15: Buying organizations can be segmented based on
Q16: The North American Industrial Classification System (NAICS)
Q17: Compared to centralized buyers, decentralized purchasing units
Q18: Micro bases of organizational market segmentation require
Q19: In order to use macrolevel bases of
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