In order to use macrolevel bases of segmentation, the business marketer must move beyond secondary sources of information by soliciting input from the sales force or by conducting a special market segmentation study.
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Q14: In evaluating alternative bases for segmentation, the
Q15: Buying organizations can be segmented based on
Q16: The North American Industrial Classification System (NAICS)
Q17: Compared to centralized buyers, decentralized purchasing units
Q18: Micro bases of organizational market segmentation require
Q20: The Delphi method constitutes a highly sophisticated
Q21: Time series methods are well suited to
Q22: Estimating demand within market segments is of
Q23: Which of the following statements concerning business
Q24: The business market can be segmented on
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