Multinational firms have traditionally managed operations outside their home country with an approach that permits individual subsidiaries to compete independently in different country-markets. Here each subsidiary resembles a strategic business unit that is expected to contribute earnings and growth to the organization. This describes:

Question

Quizplus · Accepted Answer

A multidomestic strategy involves subsidiaries operating independently in different countries, allowing them to tailor strategies to local markets and act as individual strategic business units.

Multinational Firms Have Traditionally Managed Operations Outside Their Home Country