The choice of a foreign market entry mode depends upon:

Question

Quizplus · Accepted Answer

The size and growth potential of a market are important factors to consider when choosing a foreign market entry mode. A large and growing market may require direct investment through wholly-owned subsidiaries or joint ventures, while a smaller or uncertain market may require testing the waters through export or licensing arrangements. Therefore, both (a) and (b) are critical factors in making the right decision regarding foreign market entry mode.

The Choice of a Foreign Market Entry Mode Depends Upon