Benefits and sacrifices are both considered when assessing customer value. Sacrifices include:

Question

Quizplus · Accepted Answer

Sacrifices include all of the above options, including the purchase price, acquisition costs, and operations costs. When assessing customer value, it is important to consider all of the sacrifices that a customer may have to make in order to use or obtain a product or service. By doing so, a company can identify areas where it may be able to reduce those sacrifices and improve customer value.

Benefits and Sacrifices Are Both Considered When Assessing Customer Value