Within the Context of Autonomous Strategic Behavior, Product Championing Refers

Within the context of autonomous strategic behavior, product championing refers to the process of:

A) defining organizational goals more clearly.
B) actively promoting an existing product for an existing market.
C) creating or adapting an idea for an innovation and actively creating momentum for the project.
D) specifying organizational roles to be assumed as strategic alternatives are mapped out.
E) attempting to maintain the status quo in the face of changing market conditions.