"Lead users" are characterized as important sources of new product ideas because they:

Question

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Lead users are individuals or organizations that are ahead of the curve in terms of product adoption and have needs that may not currently be met by existing products. As a result, they tend to have valuable insights into emerging trends and potential areas for new product development. They are not necessarily influential buying organizations, but their feedback can be critical in shaping the development of new products that will eventually become more widespread in the marketplace. Therefore, all of the choices (A), (B), and (C) are correct in describing lead users.

"Lead Users" Are Characterized as Important Sources of New Product