Important dimensions of the new product development process include:

Question

Quizplus · Accepted Answer

All of the above dimensions are important in the new product development process. Technical knowledge is needed to ensure that the product can be developed and produced successfully. Predevelopment proficiency involves having the ability to assess market demand, identify opportunities, generate ideas, and screen them. Market knowledge is required to understand customer needs, preferences, and behaviors, and to develop an effective marketing strategy. Therefore, all three dimensions - technical knowledge, predevelopment proficiency, and market knowledge - are critical to the success of new product development.

Important Dimensions of the New Product Development Process Include