Product championing refers to the process of creating or adopting an idea for an innovation and actively creating momentum for the project.
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Q1: Induced strategic behavior relates primarily to major
Q2: A disruptive innovation targets demanding, high-end customers
Q4: Creators of successful product portfolios emphasize planning
Q5: Many business marketing strategists believe that firms
Q6: Research has shown that creators of successful
Q7: Improvisation involves activities in which the design
Q8: Cross-functional teams appear to work best when
Q9: "Lead users" are consistent early adopters of
Q10: Induced strategic behavior corresponds to deliberate strategies
Q11: Research and development is the creation of
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