The first step in the channel design process is to:
A) determine channel design constraints.
B) consider the availability of good intermediaries.
C) outline key channel alternatives.
D) determine the tasks to be performed by the channel.
E) define customer segments
Correct Answer:
Verified
Q33: The most appropriate channel of distribution for
Q34: Manufacturers' reps:
A)possess expert product knowledge.
B)sell non-competing but
Q35: The largest proportion of sales handled by
Q36: A business marketer who places the highest
Q37: A distributor classification, the combination house:
A)operates in
Q39: CRM has improved channel coordination.
Q40: Service provided by industrial distributors includes:
A)repair.
B)credit.
C)maintenance.
D)all of
Q41: The manufacturer-rep channel is generally used when
Q42: Manufacturer reps are most likely used:
A)by large
Q43: Which of the following channels would give
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