In hypercompetitive environments,

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In hypercompetitive environments, successful firms sustain quality but drive to the next lower price point to enjoy a burst of volume and an expansion of market share. This is because lowering prices helps them stay competitive and attract more customers, which can lead to a larger share of the market. Firms that raise prices or are reluctant to disrupt the equilibrium of the market may struggle to compete in a hypercompetitive environment. Option A is incorrect as leading-edge firms may still choose to lower prices to stay competitive. Option C is incorrect as successful firms need to disrupt the equilibrium to gain a competitive advantage. Option D is incorrect as raising prices in a hypercompetitive environment can lead to losing customers to more affordable competitors. Option E is partially correct, but B is a more accurate representation of successful firms' behavior in hypercompetitive environments.

In Hypercompetitive Environments