St. Paul Equipment Company experienced a 15 percent sales gain that,on the surface,appears favorable. However,if total industry sales are up 30 percent,an analysis of ____ could suggest that the firm has not fared well relative to competitors.

Question

Quizplus · Accepted Answer

Market share is the percentage of total industry sales that a company has captured. If St. Paul Equipment Company had a 15 percent sales gain while the total industry sales have increased by 30 percent, it suggests that the company has lost some market share relative to its competitors.

St Paul Equipment Company Experienced a 15 Percent Sales Gain