The major forms of marketing control are:

Question

Quizplus · Accepted Answer

Both control over the efficient allocation of marketing effort and the comparison of planned and actual performance are major forms of marketing control. The former involves ensuring that marketing resources are being used effectively and efficiently, while the latter involves evaluating whether marketing goals and objectives are being met and taking corrective action if necessary. Therefore, neither option A nor option B alone is sufficient in describing the major forms of marketing control.

The Major Forms of Marketing Control Are