Distinctive trait of the interactive era where consumers choose communication channel.
Father of behavioral research hired by J. Walter Thompson to help determine the most effective ways to reach prospective consumers.
This company established the first commercial radio station, KDKA, to provide programming to buyers of its radio sets.
Handwritten poster ad whose name literally means "anyone seeking."
The delayed impact of the overuse of this in the 1980s eventually negatively affected every media, advertising, the retail industry, and business in general in the 1990s.
Earliest medium for public announcements in European countries; announced arrival of cargo ships.
Considered by many to be the first true copywriter; hired by Wannamaker Department Store to highlight style and luxury rather than simple utility to sell products.
Visionary who saw that mass production was based on high volume, affordable price, and mass selling through advertising.
The primary media measurement technique of the last century.
Advertising genius who introduced the 60-second commercial to American politics during the 1960 presidential campaign, forever changing how political campaigns would be run.
An acceptable form of advertising that allows mention of competitors by name.
Provided protection not only for businesses but also for consumers, protection from acts or practices that are deceptive or unfair.
Outdoor advertising that first appeared in eighteenth century to reach the illiterate.
This early voice for pure food and drugs used clear bottles to convince consumers that his product was fresh.
Organization formed to verify circulation numbers of publishers to ensure advertisers received what they paid for.
