Volney Palmer is remembered as the:
A) publisher of Advertising Age.
B) founder of the first advertising agency in the United States.
C) developer of the survey questionnaire technique.
D) first chairman of the FTC.
E) creator of the first cigarette advertising.
Correct Answer:
Verified
Q21: By the end of the nineteenth century,
Q22: The person most associated with the idea
Q23: Early advertisements often focusing on the needs
Q24: The publication responsible for establishing the model
Q25: The first American newspaper to carry advertising
Q27: This piece of legislation allowed the FTC
Q28: Contributions made by Marion Harper include:
A)providing a
Q29: This advertising medium established and proved the
Q30: Among reasons that magazines did NOT succeed
Q31: Advertising was first used as an instrument
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