During WWII, advertisers increased their product advertising efforts in order to build up pressure for rationed goods, which lead to the post-war boom in consumer goods.

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During WWII, many advertisers actually reduced their product advertising efforts due to rationing and redirected their focus towards patriotic themes and supporting the war effort, rather than building pressure for rationed goods. The post-war consumer goods boom was more a result of pent-up demand and increased savings during the war, rather than advertising strategies during the war.

During WWII, Advertisers Increased Their Product Advertising Efforts in Order