Since the beginning of mass advertising in the late 1980s, measuring the return on investment (ROI)of advertising dollars has been relatively easy.

Question

Quizplus · Accepted Answer

While measuring ROI of advertising has become more advanced with technology, it has never been considered "easy." It involves analyzing and tracking various metrics to determine the effectiveness of a campaign, and it can be difficult to accurately attribute sales or conversions to specific advertising efforts.

Since the Beginning of Mass Advertising in the Late 1980s