The fundamental objective of advertising is that it must:

Question

Quizplus · Accepted Answer

The fundamental objective of advertising is communication. Advertising must effectively communicate the message that the advertiser wants to convey to the target audience. While ultimately leading to a purchase and being cost-effective are important goals, they are secondary to the primary objective of communication. Entertainment is often used as a means to achieve effective communication, but it is not the primary objective of advertising.

The Fundamental Objective of Advertising Is That It Must