The disadvantages of a brand-extension strategy include:
A) thinking the extension can carry the brand.
B) reinforcing the core brand in the minds of new customers.
C) diverting marketing focus from the existing brand.
D) enhancing brand equity after a successful introduction.
E) saving money on maintaining the brand.
Correct Answer:
Verified
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Q39: The advantages of a successful brand-extension strategy
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Q43: To be more effective, service advertising should:
A)use
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