Recently, institutional advertising-a long-term, image-building technique-has assumed a decided sales orientation in terms of audiences targeted and intent of communication.

Question

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Institutional advertising has undergone a shift towards a sales-oriented approach, targeting specific audiences and aiming to generate sales as opposed to simply building a brand's image over the long term.

Recently, Institutional Advertising-A Long-Term, Image-Building Technique-Has Assumed a Decided Sales