If a manufacturer determines that a product has outlived its effective market, the product lifecycle model would suggest:

Question

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The product has reached the decline stage of its lifecycle, where sales have stabilized or declined, and the market is saturated with the product. At this point, it is not effective to invest more in advertising or promotional efforts. Instead, it is better to quit advertising and other promotional support and focus on other products. It is not necessary to immediately pull the product from the market, but rather focus on selling existing inventory through end lot outlets or other methods.

If a Manufacturer Determines That a Product Has Outlived Its