Integrated marketing communication seeks to build brand equity by communicating a single, cohesive brand message to consumers.

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Integrated marketing communication (IMC) is a strategy that aims to create a unified and consistent brand message across all marketing channels and touchpoints to build brand equity and strengthen the brand image. The goal of IMC is to ensure that all communication efforts work together to convey a consistent message, reinforce the brand's values, and create a memorable and engaging brand experience for consumers. This approach helps to build brand awareness, loyalty, and equity by establishing a strong brand identity and enhancing the overall brand perception.

Integrated Marketing Communication Seeks to Build Brand Equity by Communicating