In the early competitive stage, the combined impact of many competitors, each spending considerably to establish market position, tends to limit growth in the whole product category due to consumer confusion.

Question

Quizplus · Accepted Answer

In the early competitive stage, the combined impact of many competitors spending to establish market position can actually stimulate growth in the whole product category by increasing awareness, interest, and availability of the product type among consumers.

In the Early Competitive Stage, the Combined Impact of Many