According to Jack Trout and Al Ries, for Advertisers Thinking

According to Jack Trout and Al Ries, for advertisers thinking about positioning, the key questions to ask include:

A) Can we associate an object with a product attribute?
B) Can we associate an object with a product characteristic?
C) Can we ignore what position we seek to own?
D) Which firms must we cooperate with to establish that position?
E) What position do we want to own?