One of the main responsibilities for the research director in a typical traditional advertising agency is to help define marketing and copy goals.

Name: One of the main responsibilities for the research director in a typical traditional advertising agency is to help define marketing and copy goals.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The research director is responsible for conducting research to understand the target audience, market trends, and competition, and then use that information to inform marketing and copy goals.

One of the Main Responsibilities for the Research Director in a Typical