In 2009, after testing it in five markets, Coca-Cola Company moved toward a value-based performance compensation fee for creative agencies.

Name: In 2009, after testing it in five markets, Coca-Cola Company moved toward a value-based performance compensation fee for creative agencies.
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This statement is true. Coca-Cola Company did indeed introduce a value-based performance compensation fee for creative agencies in 2009 after testing it in five markets.

In 2009, After Testing It in Five Markets, Coca-Cola Company