By controlling the dollars, a company's advertising and marketing departments are:

Question

Quizplus · Accepted Answer

Controlling the dollars does not necessarily lock a company's advertising and marketing departments into a specific business model. They can choose from a variety of models and strategies to achieve their goals, based on their target audience, brand identity, and budget. Therefore, the best choice is C - locked into no single business model to choose.

By Controlling the Dollars, a Company's Advertising and Marketing Departments