Who in an organization is most likely to be responsible for preparing the advertising budget?

Question

Quizplus · Accepted Answer

The vice presidents of marketing and advertising would be the most likely to prepare the advertising budget as they are directly responsible for the marketing and advertising strategies of the organization. The CFO and vice president of finance would be involved in approving and managing the budget, but would not have the primary responsibility for preparing it. The CEO and CMO may also have some input, but would not be solely responsible for preparing the advertising budget.

Who in an Organization Is Most Likely to Be Responsible