Among the four approaches to advertising budgeting, the one that bases advertising expenditures on marketing objectives that may differ from yours is:

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Competitive budgeting bases the advertising budget on what competitors are spending, rather than on the specific marketing objectives of the business. This approach may not take into account the unique goals and needs of the business, leading to ineffective use of advertising funds. The other approaches (task method, payoff plan, percent of profit, and objective method) all involve aligning the advertising budget with specific goals and objectives of the business.

Among the Four Approaches to Advertising Budgeting, the One That