Which of the following is NOT a way for winning brand marketers to reconfigure their efforts?

Question

Quizplus · Accepted Answer

"Beneath-the-line" advertising is not a commonly used term in the industry, so it is unlikely that brand marketers would use it as a specific strategy. It is more common to combine above-the-line (traditional advertising) with below-the-line (direct marketing, PR, etc.) or to create their own branded entertainment. Shifting spending to digital media and developing formats to promote interaction with the audience are also commonly used strategies.

Which of the Following Is NOT a Way for Winning