For competitive budgeting, advertising spending is based on the percentage of sales plus whether the advertiser is in a defensive or offensive mode.

Name: For competitive budgeting, advertising spending is based on the percentage of sales plus whether the advertiser is in a defensive or offensive mode.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Competitive budgeting does involve calculating advertising spending as a percentage of sales. Additionally, the advertiser's mode (i.e. defensive or offensive) can also impact the advertising budget.

For Competitive Budgeting, Advertising Spending Is Based on the Percentage